Honda Loves Racing

To bring attention to a deep rooted affiliation with ‘fast’ and competitive, Honda’s marketing agency has developed a campaign to promote their involvement with IZOD IndyCar®.  The campaign also helps promote the INDY 500.

The “Fastest Seat in Sports” sweepstakes gives race enthusiasts the opportunity to win a ride in the IZOD IndyCar® two-seater driven by Andretti at one of 12 races for the 2012 IndyCar® season.  For the first time, this year’s sweepstakes prizes include rides in the Indy 500 and two international races in Brazil and China.

A 60-second version will first air during the Indy 500, and a 30-second version began airing April 1 to promote the sweepstakes.

Here’s a behind-the-scenes video showing the making of “Imagine”.

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Back from the future, it’s a concept, and it’s Honda’s NSX

When Acura pulled the satiny sheet off of the NSX concept at the Detroit auto show there was applause. And we don’t mean the meek clapping.  This was actual, apparently sincere applause for a car. Honda’s U.S. chief, Takanobu Ito, who served on the engineering team for the first NSX, appeared to inflate as he breathed in the goodwill.

“In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities,” said Honda president Takanobu Itoh.

VTEC V6 direct injection engine dated 2 Electric Motor Drive Unit. “Sport Hybrid System SH-AWD will make the Honda NSX a remarkable expression of Acura idea to create a synergy between man and machine,” said Takanobu Ito, president and CEO of Honda Motor Company, told journalists while in Detroit.

The legendary NSX supercar will be reborn in 2015.

2100 AutoPark Boulevard
Cary,  NC  27511

919-439-7982

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