Honda @ Super Bowl XLVI

Super Bowl XLVI is quickly approaching… can you feel it? Not only are you watching the best of the best football teams compete, but you’re also watching the best of the best commercials as well!

This year Honda is showcasing the redesigned CR-V and the “leap list”, which is ambitious life goals put forth by twenty and thirtysomething year olds.

The leap lists in the campaign reflect “the life change, the life transition, that Generation Y is going through,” and how the CR-V “can help you accomplish things, get things done,” said Joe Baratelli, executive vice president and executive creative director at RPA.

You’ve probably seen these commercials on TV and online already, but the Super Bowl commercial will be a different ‘leap list’.  And, lucky us, it will be launched via YouTube 10-14 days before its Super Bowl showing, which means any time next week!

Here’s an interesting fact: Honda introduced the CR-V with a commercial in Super Bowl XXXI in 1997.

If you have a leap list and need a vehicle that will help you to check things off of it, then stop by AutoPark Honda today and take a 2012 Honda CR-V out for a test drive.

2100 AutoPark Boulevard
Cary,  NC  27511


Women buy Honda

In my online explorations of all things Honda I came across a website called ‘The Best Car Site for Women’.

An article titled “What Women Want – Female buyers chose these 10 rides over all others in 2011″ caught my eye and I read on. I was more than excited to see that Honda placed 2nd, 3rd and 4th on this list… more than any other manufacturer. Proving once again that women have great taste and make sound decisions based on quality and reliability.

So which vehicles made the cut for the gender with the most purchasing power?

4th placeHonda Accord: “Almost every person on earth has heard of the Accord… year-after-year, for more than two-and-a half decades, the five-seat Accord has been a best seller. It is built to last, and easy to drive. And it offers just the right amount of comfort and features without going overboard.”

3rd placeHonda Civic: “The Civic is, and always has been, a crowd-pleaser of epic proportions. First off, the Civic appears smaller than it actually is. Climb inside and it feels like a whole different animal. The front seat offers as much forward room as some full-size cars, so it’s comfy for long trips. Besides its generous packaging, it’s fun-to-drive, well put-together, and cute.”

Which leaves the top Honda on the list, holding 2nd placeHonda CR-V: “The CR-V drives like a car, and is as affordable as a car, but offers the form and function of a small SUV. It’s this blending of two worlds that gives this kind of vehicle the designation of “crossover,” and the CR-V crosses car and utility better than any other out there.”

So ladies… if you’re wondering what other women are buying and why, here you have it… Honda it is. And Gentlemen, if you’re wondering what she wants… well, we’ve got it!

Stop by AutoPark Honda today and take one of these vehicles out for a test drive… tell us what you think.

2100 AutoPark Boulevard
Cary,  NC  27511


The 2012 Honda CR-V

The 2012 Honda CR-V has a bold, new look that’s bound to get noticed. A redesigned grille and front bumper give the CR-V an impressive new style on the outside. While inside, the ECON button allows you to decide if you want more zip or better mileage & the Eco Assist helps you drive more efficiently.

If safety is at the top of your list, you’ll get peace of mind knowing that the 2012 CR-V has anti-lock brakes with brake assist, traction control, hill start assist, electronic brake-force distribution, side-curtain airbags for all occupants (except the one in the rear middle seat), front side airbags and dual-stage front airbags for the driver and front passenger.

Perhaps you’re move of a gadget person, this vehicle has you covered there as well. With standard USB port, rearview camera, Pandora Internet radio interface, Bluetooth and voice text messaging you’ll have fun connecting while staying hands free!

Here are some of the facts: (visit us to learn more)

  • Powertrain: 5 speed automatic 2WD, AWD
  • Engine: 185 hp, 2.4L, In-Line 4-Cylinder, Aluminum-Alloy, 16-Valve DOHC i-VTEC®, 163 lb-ft
  • Length/weight: 178.3 inches / 3305-3545 lbs
  • Wheelbase: 103.1 inches
  • EPA fuel economy: city 22-23mpg / hwy 30-31mpg / combined 25-26mgp
  • Cargo capacity: 37.2 cubic feet, with rear seat down 70.9 cubic feet
  • Towing Capacity: 1500 lbs

Stop by the dealership once you have a minute after the holidays, we have a couple 2012 CR-V’s on the lot, come see what all the fuss is about.

2100 AutoPark Boulevard
Cary,  NC  27511