Honda Loves Racing

To bring attention to a deep rooted affiliation with ‘fast’ and competitive, Honda’s marketing agency has developed a campaign to promote their involvement with IZOD IndyCar®.  The campaign also helps promote the INDY 500.

The “Fastest Seat in Sports” sweepstakes gives race enthusiasts the opportunity to win a ride in the IZOD IndyCar® two-seater driven by Andretti at one of 12 races for the 2012 IndyCar® season.  For the first time, this year’s sweepstakes prizes include rides in the Indy 500 and two international races in Brazil and China.

A 60-second version will first air during the Indy 500, and a 30-second version began airing April 1 to promote the sweepstakes.

Here’s a behind-the-scenes video showing the making of “Imagine”.

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