To bring attention to a deep rooted affiliation with ‘fast’ and competitive, Honda’s marketing agency has developed a campaign to promote their involvement with IZOD IndyCar®. The campaign also helps promote the INDY 500.
The “Fastest Seat in Sports” sweepstakes gives race enthusiasts the opportunity to win a ride in the IZOD IndyCar® two-seater driven by Andretti at one of 12 races for the 2012 IndyCar® season. For the first time, this year’s sweepstakes prizes include rides in the Indy 500 and two international races in Brazil and China.
A 60-second version will first air during the Indy 500, and a 30-second version began airing April 1 to promote the sweepstakes.
Here’s a behind-the-scenes video showing the making of “Imagine”.
AutoPark Honda 